New (Retro) Mixed Media is a real thing, with GIF and 3D render artists making mad bank from creative contracts and fat EBAY sales. Try mixing interactivity with tumblr / Chicago / PC feelz, and you have something the killer beatmaker/Apple Commercial Guy Hudson Mohawke tries to totally bridge with his recent release of an interactive “video” for the Chimes Remix (ft. Pusha T, Future, Travi$ Scott, French Montana).
Mash at faces, glitch up the whole screen or just furiously click away while you listen to this rehash of a song that was already so complete, that it makes you wonder about all that additional vocal layering.
But that’s just personal opinion.
Doesn’t change the fact that the interactivity is pretty sweet.